What is a brand? How do you measure brand value? In this video, you will get acquainted with the concept of branding.

This article provides an introduction to Marketing, as well as the four Ps of Marketing.

The 4 Ps of Marketing can help you to effectively position your market offering. In this article, you will learn about the 4Ps of Marketing.

Lorraine Twohill, Google's senior vice president of global marketing, describes what has and hasn't changed for marketers trying to connect with customers.

Video explains how to pitch anything in 15 seconds using a "Message Map".

Why should a buyer/potential customer choose you over another brand? What makes you different? In this video, you will learn how to Create a Unique Value Proposition (UVP) for your business.

How do you get your ideas across succinctly? In this video, you will learn tips that will enable you to come up with an "Elevator Pitch.

How do you sell your ideas? Steve Jobs was a co-founder of Apple. In this video, you will get acquainted with how Steve Jobs communicated the vision and value behind Apple’s products.

Former Apple World Marketing Manager, David Smith explains how to build your elevator pitch, your core value proposition, how to build a brand and change your brand image.

In this video, you will learn how to select the right domain name for your business. Eytan Elbaz, the former Head of Domain Channel at Google (google.com) provides tips that will help you decide what website name will stand out in the crowd and attract more business.

In this video, you will learn how to use your website, email communication and social media to set up a corporate identity for your business.

In this video, you will learn tips that will help you increase your website's search ranking on Google.

Content marketing involves creating valuable content that solves a problem. In content marketing, you need to figure out how your audience consume content. In this video, you will learn tips for using content marketing for your website.

This video explains what content marketing is and how it can help your business.

Content Marketing is used by many prominent organizations in the world. It is also used by small businesses and one-person shops around the globe. This article explains what Content Marketing is.

Content marketing is a practice that is getting a lot of traction in the marketing world. In this article, you will learn how content marketing can help your business.

It is important to create content that people are spreading around, which in turn helps to spread your marketing message and your brand. In this article, you will learn how to create successful content.

When you have made your content and have put it online, how do you get that content to be seen by many people as possible? In this article, you will learn tips for promoting your content.

Blogs remain a popular way to create content. Research statistics and charts are great content. Photos and visuals tend to get shared a lot on the internet. Video has a strong branding impact. Interactive tools create excellent engagement. Against the backdrop of the different types of content to choose from, in this article, you will learn tips for choosing the right content to create.

Things like pop-ups, social ads, etc. all interrupt us as we surf the web. What if there was a way to earn the attention of users of the internet naturally? Blogging and content marketing are things that users of the internet want to see and seek out. Against this backdrop, this article explains what Inbound Marketing is.

Have you ever wondered about the origins of various market research techniques? In this video, you will get acquainted with the history of market research techniques.

How well do you know your target audience? In this video, you will understand what “Market Research” is.

Developing a Buyer Persona is a useful step in planning your marketing efforts. In this video, you will learn how to develop a Buyer Persona.

Do you know what content (e.g. on your website, in your marketing-related materials, etc.) will resonate with your target customers? Do you know what your customers really need? In this video, you will learn how to create a Customer Persona.

The importance of identifying and analyzing the market need, market size and competition, as part of your marketing efforts cannot be overemphasized. This article provides an introduction to "Market Research". Terms like “Market Segmentation” and, “Market Trends” are also explained.

Buyer personas will help you to understand your customers as well as your prospective customers better. In this article, you will learn how to create detailed Buyer Personas.

In this video, your knowledge of the evolution of the field of Advertising will be deepened. This video presents a timeline regarding the history of Advertising.

What is the role of colors (e.g. red, black, green, etc.) in advertising? Why do advertisements often contain positive charged emotional images and slogans? What is the Elaboration Likelihood Model (ELM)? In this video, you learn about how techniques from psychology are used in the field of advertising.

This article provides an introduction to “Advertising” and outlines how "Advertising" has evolved.

PR is about your story. PR offers you an opportunity to influence attitudes as well as change perceptions.

PR involves managing your reputation. It involves sending out positive messages to your target audience.

What is the goal of PR? PR can create awareness for your brand. PR can help you manage your reputation.

This video discusses how to get free PR for your business. This will help businesses who are on a tight budget. Note: the website that the presenter in this video referred to is www.helpareporter.com

A PR firm can make all the difference in determining your success. But how do you find the right one for your business? Interviewing different firms can be overwhelming if you don't know what to look for. Asking the right questions will help this process immensely.

PR messages can be incredibly impactful if you know how to craft them. Understanding the essence of what makes a PR message resonate with your audience will allow you to connect with them on a deeper -- more meaningful -- level.

Public Relations is one of the most powerful and effective tools any business can utilize to further their success. Understanding the relationship between your company and the media -- and how to make the most of this dichotomy -- will allow you to reach the widest audience in the best way possible.

Journalists can be great allies when it comes to promoting your business. Learning how to identify the right kinds of journalists for your needs and the best way to reach out to them will be a vital asset for your PR campaigns.

Press releases are an invaluable part of any PR campaign. Whether you're an established business or a new startup, learning the basic structure of press releases is crucial to communicating with the media.

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. This article provides an introduction to "Public Relations", as well as outlines common Public Relations activities.

What should you include in a press release? How do you structure and present the press release? In this article, you will learn how to write a Press Release.

Trade shows help companies build brands, generate sales leads, and strengthen relationships with customers and key prospects. Trade shows provide valuable face-time with the buyers in a compact period of time. This article provides an introduction to Trade Show Marketing.

As the Internet introduced many new marketing channels, it also fostered many new marketing misconceptions. It's time to analyze some these and separate fact from fiction.

Since the advent of the Internet, email has grown into a pervasive medium providing a high-speed, low-cost and readily accessible channel of communication between individuals and organizations. This article provides an introduction to "Email Marketing".

This study by IDC and McKinsey reports that 28% of the average office employee workweek is spent reading and answering emails. It is not necessary to read the entire study.

U.S. Federal regulations controlling unwanted texts and email.

In this video, you will learn about the skills required for Outbound Telesales.

Calling potential customers on the phone is a popular form of marketing. Telemarketing has become more sophisticated over the years, with the growth of dedicated call centers, the use of web conferencing, automated dialers and pre-recorded sales pitches.

This video outlines the benefits of Google AdWords and goes through step-by-step instructions on how to create your first campaign.

This video explains the how to adjust your bids to maximize the profit from your marketing investment on Google AdWords.

In this book, you will learn how to use SEO to increase traffic, leads, and sales.

Useful tips for getting started with Google Adwords. When creating your first Adrowds campaigns, these tips will be quite useful.

Television has proven that video is a medium that can be highly engaging and effective for advertising. As video can now be embedded in a web page, an application, even in a smart watch, online video has grown into a compelling vehicle for advertising and promoting your products.

In this video, you will learn about the following types of web analytics: user analytics, traffic source analytics, behavioral analytics as well as acquisition analytics.

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Marketing analytics can offer great insights into your customers' preferences and trends. In this article, you will understand what marketing analytics is.

In this article, you will learn how to measure the success of your content. You will be acquainted with the following metrics: Consumption Metrics, Engagement Metrics, Sharing Metrics, as well as Conversion Metrics.

In this article, you will understand what Customer Relationship Management (CRM) is. You will also understand the objectives of CRM as well as how CRM is applied to Marketing.

PDF slides for the learning material titled: "Video ~ Distribution Channels".

In this video, you will learn how to leverage on the power of social media to communicate and engage with your target market.

In this video, you will learn how to create Linkedin Ad campaigns. You will also be acquainted with best practices on ad targeting.

This video outlines traits that will enable you to become a Social Media Influencer.

This book is for people who do not yet use Twitter and want to know what it is. It is also for people who use Twitter and want to learn more about it. In this book, you will learn how to set up your Twitter account, how to get followers, how to use Twitter Advertising, among other things.

This report brings together statistics and forecasts regarding business and consumer adoption of Social Networking.

How do you figure out which social media content is getting the best engagement? In this article, you will gain insights regarding how to measure engagement relating to your content on Facebook, Twitter and Google+.

In this article, you will get acquainted with best practices for Facebook Marketing.

In this article, you will learn about Google+ Marketing. You will learn how to set up your Google+ account, what and how to share on Google+, as well as how to measure success.

Why is PR important for a startup? When do you start thinking about PR? In this video, you will learn tips regarding PR for startups.

PDF slides for the learning material titled: "Video ~ Startup Marketing".

In this article, you will learn how to start an effective inbound campaign if you have a small budget. You will learn how to identify customers and influencers, as well as how to carry out a competitive research, among other relevant issues.

Why do many startups migrate to the United States? In this question and answer session, Jon Rortveit, an International Marketing expert, outlines reasons why companies expand to the United States.

When you are communicating with overseas staff with different cultural backgrounds, it is important to set expectations, as well as to listen to feedback. In this video, you will learn tips that will enable you to effectively communicate with overseas staff.

With the advances in international trade, it is now much easier for companies to do business across the world. In this article, you will understand what "International Marketing" is.